New Gmail & Yahoo Requirements for Email Marketers! Are You Compliant?

HOW TO FIX: If you don't have your own domain yet, get one. You can then sign up for a professional email address either through the service that you purchased your domain from (like GoDaddy or NameCheap for example), or if you prefer using Google services, you can sign up for Google Workspace which is what we use at DigitalMentors

HOW TO FIX: To authenticate your emails and mailing domains with DKIM and SPF, you can often rely on the guidelines provided by your email service provider or autoresponder. Most providers offer step-by-step instructions tailored to their system, making the process more manageable. This is true for DigitalMentors DM Hub users as well.

HOW TO FIX: The first thing we recommend you do is test your sending domain to see if you already have a DMARC record. 

Testing for Your DMARC Record can be done here: https://dmarcian.com/dmarc-inspector/

We recommend testing your root domain as well, you will want a DMARC record on your root domain as well.

If you 'fail' the test, that simply means we need to add a DMARC record to your domain. Follow the steps in the video above to accomplish that. The key is to make sure you are using the correct domain setting for your DMARC record, as well as the correct value, which we have listed below:

TYPE: TXT
NAME: _dmarc.[your sending subdomain]
CONTENT/VALUE: v=DMARC1; p=none;

If you need to create a DMARC record for your ROOT domain as well, it's the same exact process with the exception of the 'name' value being just _dmarc, like so: 

TYPE: TXT
NAME: _dmarc
CONTENT/VALUE: v=DMARC1; p=none;

HOW TO FIX: The best way to achieve this goal is to make sure you're sending to subscribers who actually asked for your email, and to make sure your messaging is what they're expecting to receive from you. You can usually track your spam rate from within your service provider (this goes for the DM Hub) however Google does not share this information with your service provider, so we highly recommend signing up for Google Postmaster which will provide you critical and ongoing information about your email sending practices. More on this below.