--- title: "Email Marketing Updates Part 1: Technical Setup" description: Google & Yahoo are making some updates that will have a big shift in the email marketing world, if you aren't prepared. (DM Hub users are!) They're turning, what used to be, best practices into must-follow rules. If you don't get on board with these changes, you might start seeing your emails struggle to reach their destination. image: https://blog.digitalmentors.com/hubfs/8ea23ec5-3476-45b0-8267-520965838ccb-1701744750520.jpeg --- [![dm-hub-logo](https://blog.digitalmentors.com/hs-fs/hubfs/dm-hub-logo.png?width=150&height=59&name=dm-hub-logo.png)](https://training.digitalmentors.io) [Hub KnowledgeBase](https://kb.mycrmsupport.com/digitalmentors) - Done For You Funnels & Templates - [Using the Done For You Funnels](https://training.digitalmentors.io/using-done-for-you-funnels) - [Using the Webinar & Workshop Templates](https://training.digitalmentors.io/webinar-workshop-templates) - [Using the Quiz Funnels](https://blog.digitalmentors.com/quiz-templates) - The Contacts Panel - [Exporting Contacts from Aweber](https://blog.digitalmentors.com/exporting-contacts-from-aweber) - [Importing Contacts Into Your DigitalMentors Hub](https://blog.digitalmentors.com/importing-contacts) - [Contacts Page Overview & Walkthrough](https://blog.digitalmentors.com/contacts-page-overview-walkthrough) - [Leveraging Smart Lists](https://blog.digitalmentors.com/leveraging-smart-lists) - [Navigating the Individual Contact Page](https://blog.digitalmentors.com/navigating-the-individual-contact-page) - Email Marketing & Sending - [Introduction to Email Marketing in the DM Hub](https://blog.digitalmentors.com/introduction-to-email-marketing-in-the-dm-hub) - [Email Deliverability Rules](https://blog.digitalmentors.com/email-deliverability-rules) - [Email KPIs (Key Performance Indicators)](https://blog.digitalmentors.com/email-kpis) - CRITICAL - Make Sure Your Email Setup Is Compliant - [Email Marketing Updates Part 1: Technical Setup](https://blog.digitalmentors.com/email-marketing-updates-part-1) - [Email Marketing Updates Part 2: Staying Compliant](https://blog.digitalmentors.com/email-marketing-updates-part-2-staying-compliant) - [Setting Up Your Dedicated Sending Domain](https://blog.digitalmentors.com/setting-up-your-dedicated-sending-domain) - [Warming Up Your Email Domain](https://blog.digitalmentors.com/warming-up-your-email-domain) - Sending Email Broadcasts - [Sending Email Broadcasts the Easy Way](https://blog.digitalmentors.com/sending-email-broadcasts) - [Sending Email Broadcasts Advanced Option](https://blog.digitalmentors.com/sending-email-broadcasts-advanced) - [Using Email Templates](https://blog.digitalmentors.com/using-email-templates) - [Introduction to Email Scoring](https://blog.digitalmentors.com/introduction-to-email-scoring) - [Email Scoring & List Segmentation](https://blog.digitalmentors.com/email-scoring-list-segmentation) - [Email Conversations, Replies and Setup](https://blog.digitalmentors.com/email-conversations-replies-and-setup) - Booking Calendars - [Setting Up Your Calendars](https://blog.digitalmentors.com/setting-up-your-calendars) - [Automations With Your Calendars](https://blog.digitalmentors.com/automations-with-your-calendars) - [Creating a Prettier Link for Sharing Your Calendar](https://blog.digitalmentors.com/creating-a-prettier-link-for-sharing-your-calendar) - Creating Courses - 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[Creating Single Payment Invoices](https://blog.digitalmentors.com/creating-single-payment-invoices) - Creating Communities & Groups - [Introduction & Preparation](https://blog.digitalmentors.com/communities-introduction-preparation) - [Creating and Using a Community/Group](https://blog.digitalmentors.com/creating-and-using-a-community-group) - [Unlocking, Gifting & Selling Group Access](https://blog.digitalmentors.com/unlocking-gifting-selling-group-access) - Funnel & Website Building 101 - [Introduction to Funnels, Websites & Templates](https://blog.digitalmentors.com/introduction-to-funnels-websites-templates) - [Pagebuilding 101: The Pagebuilder Settings](https://blog.digitalmentors.com/pagebuilding-101-the-pagebuilder-settings) - [Pagebuilding 101: Using the Builder](https://blog.digitalmentors.com/pagebuilding-101-using-the-builder) - [Pagebuilding 101: Templates, Layouts & Tips](https://blog.digitalmentors.com/pagebuilding-101-templates-layouts-tips) - [Live Pagebuilder Walkthrough](https://blog.digitalmentors.com/live-pagebuilder-walkthrough) - Creating Lead Generation & Webinar Funnels - [Lead Generation Funnel Overview](https://blog.digitalmentors.com/lead-generation-funnel-overview) - [Creating a Form for Your Funnel](https://blog.digitalmentors.com/creating-a-form-for-your-funnel) - [Building Out Your Funnel Steps](https://blog.digitalmentors.com/building-out-your-funnel-steps) - [Creating Your Funnel Automation: Overview](https://blog.digitalmentors.com/creating-your-funnel-automation-overview) - [Creating Your Funnel Automation: Customizations](https://blog.digitalmentors.com/creating-your-funnel-automation-customizations) - [Creating a Webinar Funnel](https://blog.digitalmentors.com/creating-a-webinar-funnel) - Creating Sales Funnels - [Creating Your Sales Funnels](https://blog.digitalmentors.com/creating-your-sales-funnels) - [Adding Order Bumps to Your Funnel](https://blog.digitalmentors.com/adding-order-bumps-to-your-funnel) - [Adding Upsells to Your Funnel](https://blog.digitalmentors.com/adding-upsells-to-your-funnel) - Automations & Workflows - [Intro to Automations & Workflows](https://blog.digitalmentors.com/intro-to-automations-workflows) - Instagram & Facebook DM Automations - [The Done-For-You Instagram & Facebook Automations](https://blog.digitalmentors.com/the-done-for-you-instagram-facebook-automations) - [Instagram & Facebook Comment Automation Walkthrough](https://blog.digitalmentors.com/instagram-facebook-comment-automation-walkthrough) - [Instagram & Facebook DM Automation Walkthrough](https://blog.digitalmentors.com/instagram-facebook-comment-automation-walkthrough) - [IMPORTANT: Removing Leads From These Automations After Manual Followup](https://blog.digitalmentors.com/removing-leads-from-these-automations-after-manual-followup) - [Most Used Workflow Triggers](https://blog.digitalmentors.com/most-used-workflow-triggers) - Most Used Workflow Actions - [Introduction & Contact Tags](https://blog.digitalmentors.com/contact-tags-action) - [Wait Actions & Setting Event Dates](https://blog.digitalmentors.com/wait-actions-setting-event-dates) - [Sending Messages (Emails, SMS, Etc.)](https://blog.digitalmentors.com/sending-messages-emails-sms) - [Memberships & Unlocking Courses](https://blog.digitalmentors.com/memberships-unlocking-courses) - [If/Else & Math Operations (Advanced but Powerful)](https://blog.digitalmentors.com/if-else-math-operations-advanced-but-powerful) - [Adding/Removing From Workflows & Setting Goal Events](https://blog.digitalmentors.com/adding-removing-from-workflows-setting-goal-events) # Email Marketing Updates Part 1: Technical Setup Google & Yahoo made some updates that will have a big shift in the email marketing world, if you aren't prepared. (DM Hub users are!) They're turning, what used to be, best practices into must-follow rules. If you don't get on board with these changes, you might start seeing your emails struggle to reach their destination. It's a crucial move for anyone in the email game – a mix of keeping up with the times and making sure your messages don't get lost in the shuffle. This lesson will provide the training needed to understand these new updates, test to see if you have all of the technical setup correct, and confirm you are compliant with these new changes! ***NOTE: This training is specific to the DM Hub, though these updates are required for all email senders. If you are still sending with an Aweber or Active Campaign account, or any 3rd party autoresponder, you will want to refer to their instructions to set this up.*** First, as a DM Hub user, you are 99% of the way there, if not fully compliant already. One of the requirements that many of these updates revolve around are email authentication. Which is only possible if you are using your own professional email and sending domain. Something we've been requiring since the beginning of the DM Hub. Also, if you've gone through our onboarding process, you've set up most of the technical aspects already.  Watch the video above to better understand these settings, how to test them, and how to implement anything missing! ### Resources From The Above Video Some, if not all, of the technical settings Google is requiring will have been set up for you during the process of adding your own dedicated sending domain to the DM Hub, either by yourself, or through our onboarding process. Like your DKIM and SPF records (don't worry about what those mean). **We do want you to test for your DMARC record as shown in the video.** **NOTE: If you have a DMARC record on your main root domain, you do not necessarily need to put one on your sending subdomain (many email service providers like Google Workspace provide you with a DMARC record on your root domain automatically). If you are testing with DMARCIAN, and you see the red error box, pay close attention to the text under the red box. You may be protected by your root domains DMARC policy. However it is considered best practice to add a record for your subdomain as well giving you more security and control with your DMARC policies.** ![2c331f29-cff9-4ff2-8efb-17f72827b6c4](https://blog.digitalmentors.com/hs-fs/hubfs/2c331f29-cff9-4ff2-8efb-17f72827b6c4.jpeg?width=2000&name=2c331f29-cff9-4ff2-8efb-17f72827b6c4.jpeg) Testing for Your DMARC Record can be done here: [https://dmarcian.com/dmarc-inspector/](https://dmarcian.com/dmarc-inspector/) If necessary, the values to add your DMARC record to your Email Sending Domain can be found below. Please follow the training video carefully to get this implemented if you need to. ``` TYPE: TXTNAME: _dmarc.[your sending subdomain]CONTENT/VALUE: v=DMARC1; p=none; ``` Continue on to the next video to learn about the other non-technical aspects of this update that you will want to follow in order to stay compliant, and see your emails reach the inbox!   ###### Tags: [email marketing & sending](https://blog.digitalmentors.com/tag/email-marketing-sending) ```json { "@context" : "http://schema.org/", "author" : { "@type" : "Person", "name" : "DigitalMentors", "url" : "https://blog.digitalmentors.com/author/digitalmentors" }, "dateModified" : "2024-12-18T9:51:06 PM", "datePublished" : "2024-12-18T9:42:07 PM", "description" : "Google & Yahoo are making some updates that will have a big shift in the email marketing world, if you aren't prepared. (DM Hub users are!) They're turning, what used to be, best practices into must-follow rules. 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